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To deal with the guarantee of a name or trademark domain on the
Internet is the subject of the article available in this months
newsletter by Wilson Silveira, director of Cruzeiro/Newmarc.
The speed in trademark and patent granting is another subject
dealt with in this newsletter. The reader will learn the difference
between the time necessary to register a patent in Brazil and the
same patent in India.
The reader will also learn about the unfolding of the Madrid
Protocol; how the theme is being approached in Brazil and the world,
and what entrepreneurs think and the specialists say.
Piracy does not even overlook church symbols. Now, the new crown
of Our Lady who Appeared, the Patroness Saint of Brazil, is in the
sights of the counterfeiters. In this edition you will learn what
has been happening in the Administration of the Basilica of Our
Lady.
In this 6th edition, the reader will learn about "The
Trademark Commandments", created by participants from the Brand
Protection Seminar, and the on-line services that Cruzeiro/Newmarc
make available for their clients.
Happing Reading!
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Artists and Pirates
With technological advances, hackers and pirates have amplified their
areas of operation. In the same way that it has become easier to obtain a
domain on the internet, it has also become easier for those who wish to
take advantage of illegality to make money. This is what the article from
Wilson Silveira, associate director of Cruzeiro/Newmarc,
deals with.
Patents rapid granting
The time consumed in registering a trademark or patent in Brazil is
from 6 to 8 years. This same trademark or patent takes up to 6 months to
be registered in India at the most. Why the difference?
The Madrid Protocol
This subject continues to generate discussion among entrepreneurs, the
government, specialists in Intellectual Property and lawyers. Brazil still
has not adhered to the Protocol, but pressure has mounted in this
direction.
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Divine Piracy
The administration of the National Basilica of Our Lady, responsible
for products related to the patroness saint of Brazil, is studying the
most efficient form of impeding the new crown of Our Lady who Appeared
from being pirated. Not even the church is outside of this war.
The Trademark Commandments
These are the 18 Trademark Commandments suggested by the speakers from
the Brand Protection Seminar held in the April of this year. They make
their message with good humor but also without losing focus from reality.
Online Services
Cruzeiro/Newmarc
has made monitoring services via internet available to their clients, on
the www.newmarc.com.br site.
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Regus Patoff and his adventures!
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CRUZEIRO/NEWMARC
Intellectual Property:
Av.Paulista, 1499,
18o. andar, CEP 01311-928, Sγo Paulo - SP,
Brasil, e-mail
cruzeiro@newmarc.com.br, tel: +55 11
3170-1122, fax: +55 11
3170-1120.
Production: Litera Relacionamento com Imprensa, e-mail litera@litera.com.br,
tel. 55 (11) 3673-7270.
Managing Editor: Maria Luiza Paiva.
Senior Writer: Isa Santos.
Editorial Councelors: Newton Silveira, Wilson Silveira,
Ronald Z. Carvalho, Marcelo Conrado Silveira, Eduardo Silveira e
Marcel Hiratsuka.
Design: Formato Design, formato.sp@terra.com.br,
tel. 55 (11) 3061-2231. |
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