April, 2005 – NΊ 05

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In this edition, the reader will learn about some of the activities of CRUZEIRO/NEWMARC Propriedade Intelectual (Intellectual Property). One theme which merits emphasis is the seminar "Brand Protection – Protecting, Developing and Valuing Brands", which happened on April 7th at the Cβmara Americana de Comιrcio – AMCHAM. .

You will also read: an article on the activities of ECAD (Escritσrio Regional de Arrecadaηγo e Distribuiηγo- the Central Collection and Distribution Agency), and learn more about ADV–Class, a new service designed for law firms which is being offered by CRUZEIRO/NEWMARC .

Two articles aiming at the medical area are part of this edition, one about the standards concerning the advertisement of medicine and the other on the doctor-patient relationship.

A cartoon strip of the character Regus Patoff is also part of this edition. Happy reading!

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The Seminar "Brand Protection – Protecting, Developing and Valuing Brands", which took place on the April 7th, at the Cβmara Americana de Comιrcio (AMCHAM), was an initiative of the Instituto Brasileiro de Propriedade Intelectual- Brazilian Institute of Intellectual Property (IBPI), with the support of CRUZEIRO/NEWMARC and AMCHAM. The event discussed the importance of building strong and valuable brands and counts on the participation of the most renowned specialists in this field.

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ADV – Class

Designed for law firms, the service offered by CRUZEIRO/NEWMARC is a personalized one.

Its goal is to provide specialized consultancy, allowing for the solution of questions related to this area.

 

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Copyright

ECAD tightens the net on gymnastics schools, music sites and also on charging rates for musical performances in wedding receptions. Here you will learn the expert's opinion on the theme.

Company Name

You will also see that Company Name Protection can be extended throughout the entire country.

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Concerning the new standard which regulates advertisement of medicine

 

By Anali Anhuci

And the Doctor-Patient relationship seen through the lens of the Brazilian Consumer Code

 

By Eduardo Dietrich e Trigueiros

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Regus Patoff and his adventures!

CRUZEIRO/NEWMARC Intellectual Property: 
Av.Paulista, 1499, 18o. andar, CEP 01311-928, Sγo Paulo - SP, Brasil, e-mail cruzeiro@newmarc.com.br, tel: +55 11 3170-1122, fax: +55 11 3170-1120.
Production: Litera Relacionamento com Imprensa, e-mail litera@litera.com.br, tel. 55 (11) 3673-7270.
Managing Editor: Maria Luiza Paiva.
Senior Writer: Isa Santos.
Editorial Councelors: Newton Silveira, Wilson Silveira, Ronald Z. Carvalho, Marcelo Conrado Silveira, Eduardo Silveira e Marcel Hiratsuka.
Design: Formato Design, formato.sp@terra.com.br, tel. 55 (11) 3061-2231.