February, 2005 – NΊ 04

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The first CRUZEIRO/ NEWMARC newsletter of 2005 is supposed to offer a pleasant reading, useful informations and also outline good rising news for the New Year.

One of them is the new site of CRUZEIRO/ NEWMARC that is on-line already. You will be able to know more about the successful event realized recently in the Amcham, in which market professionals had a rare opportunity to know and discuss the main marketing leads for 2005. And more: an article about patents in the Pharmaceutical Industry, the new service "Economic Evaluation of Trademarks", Aurelio’s Case and a new trick of our noughty Regus Patoff.

Good reading!

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Launched the new CRUZEIRO/NEWMARC website

On-line since the 3rd of February, 2005, a lay-out completely made up to facilitate the navigation between pages, it brings new sections and a upgrade of the existing ones. The new site of CRUZEIRO/NEWMARC Propriedade Intelectual makes it available to clients and internauts more information and contents becoming surely one of the fullest sites about Intellectual property.

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Economic Evaluation of Trademarks: 

Do you know how much yours is worth? What does it mean to your business?

 

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Getting to know the main Marketing 
tendencies for 2005

By the turn of the year, market professionals had a good opportunity of getting to know and discuss the big leads of marketing for 2005. An initiative and sponsorship of the Instituto Brasileiro de Propriedade Intellectual (IBPI), the event had as its main goals, to offer to its participant an opportunity of recycling and learning, also facilitate the contact with many expertise. It has provided to its participants a 2005 start with power and competitivity given the new ideas, debates and information exchange for managing and business improvement.

 

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Who decide the destiny of pharmaceutical patents?

 

 

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Aurelio΄s case

n 2003, it was required, in the Judiciary District of Curitiba-PR, the arresting of a Mini dictionary Aurelio, real Brazilian cultural asset, under the allegation of co-authorship. 

The judge denied the arresting.

by Newton Silveira and Ana Elisa Rocha

 

 

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The adventures of Regus Patoff!

CRUZEIRO/NEWMARC Intellectual Property: 
Av.Paulista, 1499, 18o. andar, CEP 01311-928, Sγo Paulo - SP, Brasil, e-mail cruzeiro@newmarc.com.br, tel: +55 11 3170-1122, fax: +55 11 3170-1120.
Production: Litera Relacionamento com Imprensa, e-mail litera@litera.com.br, tel. 55 (11) 3673-7270.
Managing Editor: Maria Luiza Paiva.
Editorial Councelors: Newton Silveira, Wilson Silveira, Ronald Z. Carvalho, Marcelo Conrado Silveira, Eduardo Silveira e Marcel Hiratsuka.
Design: Formato Design, formato.sp@terra.com.br, tel. 55 (11) 3061-2231.