August, 2004 – NΊ 02

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Finding a way to grow opened to the changes and keeping a constant adaptation without loosing its traditional assets, this has been the big challenge that every company face nowadays. It is not different to Cruzeiro/Newmarc, that is opening its new offices in the most charming and disputed ground of Sγo Paulo, the Paulista Avenue. Get to know more about the directors’ administrative plans that are to be implemented through the moving in.

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CRUZEIRO/NEWMARC Intellectual Property has a new address in the biggest South American Financial Center

From August 23th, Cruzeiro/ Newmarc will be attending in the new address on Av. Paulista 1499 – 18th floor. Changing to the main decision-take pole of South America means more then a simple moving in and out. Once Cruzeiro/Newmarc is settled in its modern and bigger space it will mean a total renewing of the company specialists methods and way of working.

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O Madrid Protocol: one more globalization perverse effect?

By Newton Silveira

WOW! The Internet!

By Wilson Silveira

 

The concept of trademark for service providers

By Ronald Z. Carvalho
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The relation between Intellectual Property and agriculture starts from 1808.

What does Intellectual Property have to do with Agriculture? The answer seems to be nothing, but perhaps it has. When D. Joγo first settled in Brazil, in 1808, one year after 1809, he decreed a law about Patents in Brazil. Since then, there came to have a relation with Intellectual Property in an essentially agricultural country, of course, influenced by the Industrial Revolution.

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The adventures of Regus Patoff!

CRUZEIRO/NEWMARC Intellectual Property: R. Itajobi, 79, Sγo Paulo - SP, 01246-010, Brazil, e-mail newmarc@newmarc.com.br, 
tel: +55 11 3663-2211, fax: +55 11 3663-0469.
Production: Litera Relacionamento com Imprensa, e-mail litera@litera.com.br, tel. 55 (11) 3673-7270.
Managing Editor: Maria Luiza Paiva. 
Senior Writer: Maria Luiza Paiva.
Editorial Councelors: Newton Silveira, Wilson Silveira, Ronald Z. Carvalho, Marcelo Conrado Silveira, Eduardo Silveira e Marcel Hiratsuka.
Design: Formato Design, formato.sp@terra.com.br, tel. 55 (11) 3061-2231